The Museum’s collection of teddy bears and soft toys includes big names such as Schuco, Merrythought and Chad Valley, as well as famous characters like Paddington, Rupert, Superted, Winnie-the-Pooh and the Care Bears.  

Chad Valley

Chad Valley

Chad Valley bears are notable for their large ears and bulbous noses that are often compared to pieces of coal.

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Chiltern

Chiltern

Chiltern's first bear, produced in 1915, was called Master Teddy. He was a comical looking dressed bear with googly eyes.

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Dean's Rag Book Co. Ltd.

Dean's Rag Book Co. Ltd.

The teddy bear rag sheet was produced as part of Dean's Knock-About range in about 1908.

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Gebruder Bing

Gebruder Bing

This bear, known as Ted, is golden mohair plush stuffed with wood wool which is made up of very fine wood shavings.

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J. K. Farnell

J. K. Farnell

Early Farnell bears, such as this one, had a lot of the same characteristics as German bears, such as pointed muzzles, long limbs and humps.

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Merrythought

Merrythought

Merrythought Ltd was founded in 1930 by W G Holmes and G H Laxton who were already running a spinning and weaving business.

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Noddy

Noddy

Noddy is the most famous creation of children's author, Enid Blyton (1897-1968).

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Schuco

Schuco

Schuco was not the only company to make Baby Bär teddy bears. They were designed to look like bear cubs and often had open mouths and protruding tongues.

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Queen Victoria bear

Queen Victoria bear

This bear was made as a limited edition in 2001 to commemorate the 100th year anniversary of Queen Victoria's death.

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Steiff

Steiff

This bear is called Ted. He belonged to a little girl called Muriel who was born in 1901. Muriel gave the bear to her daughter Elizabeth when she was born in 1941.

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William J. Terry

William J. Terry

This is the Museum's earliest British bear. It has all the characteristics of a Terry's bear, made from shaggy mohair and with a long straight body and high pointed hump.

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Little Tommy Tittlemouse

Little Tommy Tittlemouse

The story of James Gowan and his bear, Little Tommy Tittlemouse. After James's death, Tommy received birthday cards from all over the world.

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International bears

International bears

Teddy bears quickly became popular all over the world, especially in the US where the name Teddy originated.

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Pumpie

Pumpie

Pumpie was hand made by the children of the Cattley family who lived in Ealing, West London in the early 20th century.

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Care Bears

Care Bears

Care Bears started life in 1981 as characters on greetings cards produced by the American Greetings Cards Corporation.

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Shop online...

Patrick Rylands Cool Cat

The V&A online shop stocks a distinctive and refreshingly different range for children, big and little, then and now, including toys, games, books and accessories.

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Tel: +44 (0)20 8983 5200 | V&A Museum of Childhood, Cambridge Heath Road, London E2 9PA